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Ivory Clasp also can’t exactly advertise which brands those are – that’s also part of the deal. In other words, these brands involved don’t want to be associated with a “discount” service, but they’re happy to get their products into the hands of the right kind of customer. At other times, they can leverage Ivory Clasp’s need for inventory to bump up their minimum order quantity with factory suppliers in order to get better rates as needed. While subscription handbags may sound like a bit of an unneeded luxury, it fits into a larger trend in e-commerce. “The problem we’re solving is that there’s a new, 21st century girl who doesn’t have time to be super involved in fashion, or doesn’t have the money to spend on high-end bags or high-end clothing,” says Zolty. But at the same time, this customer doesn’t want to shop at discount stores, he says – they want current styles that are in fashion. Ivory Clasp keeps around five or six styles on rotation at any time, in order to meet the style needs of customers, while also making sure customers don’t get the same brand every month. The startup has been testing the service for a few months with over 300 active users, and has hit $10,000 in monthly recurring revenue. What’s surprising is that 40% of customers have กระเป๋า CHARLES & KEITH สะพายข้าง opted for the monthly subscription. “The average women, regardless of price point or demographic, buys basically five to seven bags per year,” notes Rimokh.
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